Virtual Reality

Dodge Ridealong

Product Strategy, VR Development

Buckle Up

Dodge-Chrysler is a mainstay at sporting events, conventions, and festivals. Looking to move beyond foam fingers and pens, we developed a virtual reality app for Oculus and Google Cardboard.

It’s pretty amazing. I don’t think I’d normally ever get a chance to sit inside a car with over 700 horsepower.

Dodge Ride-along Participant

Full Throttle Success

The app has been used by tens of thousands of Canadians at sporting events and festivals across Alberta, and has helped reignite Dodge's engagement strategy.

Download on the App Store
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