Writing
Our insights for leaders building technology-driven companies.

How do you make the leap and become a technology company? Last time, we talked about the evolving nature of a technology company, why you should embrace technology and the impacts of your perception of technology. What differentiates these two is rarely the use of technology, but a differentiated approach and mindset. In the following essay, I want to examine what sets these companies apart and how you can start to mimic them.

It’s no surprise that the proliferation of technology has disrupted how companies do business. Organizations are at a threshold moment in their history, fighting to stay relevant in the face of increasing competition while looking to grow and enter the next stage of growth. They know technology plays a part in their future, but are unsure to what degree.

Alpha is a way to track the performance of a specific investment. It measures the excess return relative to the return of some benchmark. For example, if you invest in a stock that returns 15% in a given year, while the Fortune 500 index returns 10%, your fund would have achieved positive alpha of +5 for the year. Essentially, you beat the market (time to plan for retirement!). 

One of the first things you do when you launch a new product is to celebrate the big day. But let me share an unpopular opinion—maybe it’s not the right time to be celebrating. Launching a product is a testament to the hard work the entire team (Versett and client) has put in over the past few months, possibly even years. It feels good to finally have something in the market, and we want to acknowledge that.

At Versett, we understand how important it is to step outside of our preconceived assumptions about how a product should look and function, and look to the user for insight as to what will make that product shine.