Writing
Our insights for leaders building technology-driven companies.
Kulin is joining Versett!
Versett has teamed up with Kulin: a performance marketing agency for DTC brands. Kulin provides Versett with a new performance marketing service offering that enables growth opportunities globally. Together will we build industry-leading apps and products, while ensuring theyâre launched effectively in the market.
Versett Acquires Domain7 and Playground Inc.
Versett has teamed up and acquired two amazing companies:Â Domain7 and Playground Inc. Domain7 is a privately-held, human-centered digital transformation firm based in Vancouver, BC. Playground is a design studio working with businesses large and small to imagine and execute their flagship digital experiences.
Zugzwang: What chess can teach us about making better decisions
In chess, players work hard to avoid zugzwang, a state where a player is left with no viable options. The same rings true for businesses
Move fast, forever: understanding the three pillars of sustainability
Growing companies are always trying to maintain speed while combating complexity. By employing the three pillars of sustainability, organizations will create a balanced approach that ensures growth doesnât stall
Designing a Browser for E-commerce
What might an internet browser designed with a shopping-first approach be
Building Digital Experiences with Humans in Mind
How humans can augment your digital experiences
So youâve made a commitment to D&I. Now what?
Diversity and inclusion (D&I) programs have become table-stakes for the modern organization. It's no longer a nice-to-haveâit's a must-have
Shifting focus from product value to company values
Developing meaningful relationships with consumers means connecting authentically to purpose beyond profitability
Thinking Like a Software Company
Software provides powerful operating leverage for an organization. How can you start to think like a software company and start to build the company of the future
Avoiding Zugzwang
In chess, players work hard to avoid zugzwang, a state where a player is left with no viable options. The same rings true for businesses. By learning to make better decisions, leaders can make better outcomes