Versett

Writing
Our insights for leaders building technology-driven companies.

Strategy

Self-Serve, the Not So Obvious Cheat Code for Growth

Percival Everitt had an idea. Walking through a London railway station in 1883 he decided to purchase a postcard, the newest craze in Europe at the time. But it was late in the evening, which meant an early morning visit to the corner store. He started to think that there had to be a better way. 

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Strategy

Recipes vs Preparations

Ferran Adria is considered one of the world's best chefs. In 1994, he opened elBulli, a 3-Michelin starred restaurant in Spain that won “Best Restaurant in the World” five times before closing in 2010. Adria was a prolific innovator, ushering in the concept of “molecular gastronomy” and pioneering many other new kitchen techniques (you can thank him for all of that foam you see on food these days).

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Strategy

How We Manage Uncertainty

As a business owner, you face continuous complexity. The world is uncertain: times are changing, and you need to be prepared to deal with it. How do you know where to focus your effort and initiatives? One practical approach we have helped companies use is the “Known and Unknown” framework, especially when building new products.

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Culture

Building a Learning Organization

Versett is an organization built for human development. Supporting our people in overcoming their limitations and growing isn’t just an employee perk; it’s a driver of profitability. We invest heavily in our team members so that we can deliver exceptional results for our clients. Our people understand that work and learning are not separate activities; learning is their job.

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Strategy

Making The Shift: How to Become a Technology Company

How do you make the leap and become a technology company? Last time, we talked about the evolving nature of a technology company, why you should embrace technology and the impacts of your perception of technology. What differentiates these two is rarely the use of technology, but a differentiated approach and mindset. In the following essay, I want to examine what sets these companies apart and how you can start to mimic them.

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Strategy

Why You Need to Become a Technology Company

It’s no surprise that the proliferation of technology has disrupted how companies do business. Organizations are at a threshold moment in their history, fighting to stay relevant in the face of increasing competition while looking to grow and enter the next stage of growth. They know technology plays a part in their future, but are unsure to what degree.

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Strategy

Discovering 'Product Alpha'

Alpha is a way to track the performance of a specific investment. It measures the excess return relative to the return of some benchmark. For example, if you invest in a stock that returns 15% in a given year, while the Fortune 500 index returns 10%, your fund would have achieved positive alpha of +5 for the year. Essentially, you beat the market (time to plan for retirement!). 

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Notes

Launch Day is Just Another Day

One of the first things you do when you launch a new product is to celebrate the big day. But let me share an unpopular opinion—maybe it’s not the right time to be celebrating. Launching a product is a testament to the hard work the entire team (Versett and client) has put in over the past few months, possibly even years. It feels good to finally have something in the market, and we want to acknowledge that.

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Acquisition

UX Research is Invaluable for Building Great Products

At Versett, we understand how important it is to step outside of our preconceived assumptions about how a product should look and function, and look to the user for insight as to what will make that product shine.

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