Thesis

Build → Operate → Transfer

Our specialized teams help reduce risk, ship faster and build better products.

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Services

Learn how our build, operate and transfer model can work for you.

Recent Projects

Every month, millions of people use the products we’ve built.

Strategy, Design and Development 
Taking user experience to the bank

Zafin is disrupting a legacy industry by helping banks improve the online experience for their customers. We partnered with this team to define their strategy and value proposition for a new digital banking platform that can scale to serve different financial institutions. Our team built and designed the React application that streamlines the registration process for online bank customers.

Strategy, Design and Development 
Reinventing the digital traveller experience

We combined a team of engineers, designers and leaders from Versett and American Express GBT to overhaul the corporate traveler experience. Since 2012, we’ve been working cross-functionally to redesign and rebuild seven core mobile applications, web platforms, digital audit tools and marketing websites—elevating the experience for customers around the world.

UX Research and Product Design 
Looking at the archive through a new lens.

Getty Images worked with us to define and design their first-ever public-facing destination. Leveraging Getty's collection of over 250 million images, we used behavioural design principles on the FOTO website to create an immersive experience for customers while driving revenue for the company. During the design phase, we meticulously user-tested to ensure the best experience possible.

Strategy, Design and Development 
Decoding the cryptocurrency exchange

Cryptocurrency can be difficult for customers to wrap their minds around, but we helped Bitvo launch a user-friendly cryptocurrency exchange in under six months. We created the visual language, name, brand and design philosophy, and built and deployed a easy-to-use exchange for the web and iOS. We worked closely with the Bitvo team to create a product and brand that instills trust in its customers.

Strategy, Design and Development 
Building a consumer banking platform

TD Bank is working on two major initiatives in the consumer banking sector, and we provided business strategy and user research methodology for both projects. Our team led the user interface design and front-end development, partnering with TD Bank and IBM to deliver the go-to-market platform.

Product Design and User Research 
Stepping up e-commerce design

Native Shoes has an incredible product and loyal brand advocates, but needed help scaling their online business to keep up with customer demands. We helped their team better understand their product and market. The result: a newly redesigned, responsive website that contributed to a sales increase of over 30% in the first quarter after launch.

Product Design 
Taking the line up online

Nobody likes standing in line, and London-based company Clever Queue is making it a thing of the past. We worked with them to define the market niche and helped them move from concept to product in under three months—with a brand, design language, application interface design and marketing website.

UX Research and Strategy 
Raising the bar for charitable giving

On the whole, online donations may be on the rise, but Petco was seeing a downward trend. We delved into the paradox with research and analysis to find the best opportunities for Petco to increase online giving and foster donor loyalty. With some key strategic recommendations, we prepared a roadmap to help boost charitable revenue.

Design System and Animation 
Redesigning an online booking platform

KDS revolutionized corporate travel booking with Neo, but the user experience and interface needed updating for the millions of active travellers using their platform. We worked with stakeholders to create a roadmap that ultimately led to a new design system and component library that KDS engineers can use to make changes whenever necessary.

Launching Spring 2019
VR and iOS App 
Test driving virtual reality

Dodge Chrysler needed an innovative way to showcase their new line of trucks. We designed and built a virtual reality app that let users test drive the vehicles using Oculus headsets or Google Cardboard—leading to the most successful lead generation campaign in Dodge’s history. Experiencing footage filmed with 360-degree cameras, users could virtually explore the trucks using an app on their phone.

Product Design and E-Commerce 
Growing a new e-commerce business

Filling a gap in the salon industry, Mast is taking a traditionally brick-and-mortar business online. We worked together to concept, name, brand and design their product line and e-commerce site. Guided by competitive analysis and user research, we created a subscription-based website that recommends the right products for each customer.

Product Design and iOS App 
Planning for interview success

Prosper is an interview coach in your pocket. It helps students build a stronger presence through daily guidance, feedback, and accountability. We partnered with their team to lead the visual and user interface design, marketing strategy and assets, contributing to a successful seed financing round. We’re currently hands-on with the user testing, validation and iterative design sprints.

Product Design and E-Commerce 
Launching a B2B industrial sales channel

BHD is one of the largest instrumentation and measurement companies in North America, but until recently, they still relied on offline B2B sales for growth. We helped them define their digital strategy and value proposition, and went on to build their new online business unit. Now, customers can create complex, customized orders directly on the site, giving BHD access to new geographic markets.

Progressive Web App 
Streamlining multilingual content.

One of Canada’s top arts organizations, the National Music Centre offers online access to museum content to visitors around the world. We worked with them to create a visual design and progressive web application that allows visitors to read content in their own language. A custom CMS with a simple uploading process means National Music Centre administrators can easily add additional languages and new content.

Product Design and Development 
Simple onboarding for financial loan products

Laurel Road is one of the largest loan providers and refinancers in North America. This industry has a lot of intricacies and considerations, and we worked with the Laurel Road team to create a new customer-focused website and loan selection tool that met their specific needs. We also brushed up on our personal finance knowledge in the process.

Client Stories

Designing better experiences is a journey. Here are the stories behind the products.

Rob GasparMast Hair

Versett has completely reinvented the way that we work across our organization.