Versett

Writing
Our insights for leaders building technology-driven companies.

Partnership

Kulin is joining Versett!

Versett has teamed up with Kulin: a performance marketing agency for DTC brands. Kulin provides Versett with a new performance marketing service offering that enables growth opportunities globally. Together will we build industry-leading apps and products, while ensuring they’re launched effectively in the market.

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Acquisition

Versett Acquires Domain7 and Playground Inc.

Versett has teamed up and acquired two amazing companies:  Domain7 and Playground Inc. Domain7 is a privately-held, human-centered digital transformation firm based in Vancouver, BC. Playground is a design studio working with businesses large and small to imagine and execute their flagship digital experiences.

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Notes

Zugzwang: What chess can teach us about making better decisions

In chess, players work hard to avoid zugzwang, a state where a player is left with no viable options. The same rings true for businesses

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Technology

Move fast, forever: understanding the three pillars of sustainability

Growing companies are always trying to maintain speed while combating complexity. By employing the three pillars of sustainability, organizations will create a balanced approach that ensures growth doesn’t stall

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Notes

Designing a Browser for E-commerce

What might an internet browser designed with a shopping-first approach be

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Strategy
Culture

So you’ve made a commitment to D&I. Now what?

Diversity and inclusion (D&I) programs have become table-stakes for the modern organization. It's no longer a nice-to-have—it's a must-have

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Culture

Shifting focus from product value to company values

Developing meaningful relationships with consumers means connecting authentically to purpose beyond profitability

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Strategy

Thinking Like a Software Company

Software provides powerful operating leverage for an organization. How can you start to think like a software company and start to build the company of the future

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Strategy

Avoiding Zugzwang

In chess, players work hard to avoid zugzwang, a state where a player is left with no viable options. The same rings true for businesses. By learning to make better decisions, leaders can make better outcomes

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